In contrast, the market-leading Borgata has won $914 million over that same time frame. Over the first 10 months of 2021, Bally's has won $120 million, up from the $83 million it won over the same period last year.

It is a city that has not reinvested in itself the way it needs to.'Īside from the physical improvements, the purchase gives Bally's access to New Jersey's thriving internet gambling market and its nation-leading sports betting market.īally's ranks last among Atlantic City's nine casinos in terms of gambling revenue so far this year. 'We always knew that Atlantic City was a challenge, and so we structured the deal so that we had a lot of flexibility. 'The jury is out, I would say,' Kim told The Associated Press. Soohyung Kim, the company's chair of the board, evaluated its performance in its first year under new owners. hope the forecast for the casino is rosy, too. In recent months, the out-of-place windows have been replaced, and the facade is now uniformly rosy.Įxecutives with Bally's Corp. (AP) - Perhaps nothing symbolized the spotty performance of Bally's casino in Atlantic City in recent years better than the mismatched replacement windows in its glass facade, spots of blue that stood out amid the rest of the rose-colored glass.įixing that was one of the first things Phil Juliano, executive vice president of the Rhode Island-based company that bought the casino a year ago, set out to do.

Floor plan bally's casino atlantic city